Read widely and well, on the web and off, and in your web writing Can youĬhoose a better word – one that is clearer, richer, more precise? Don’t worry about being correct, but take a moment now and then to think about the craft. Don’t rush to replace a good design: you will growīored with it long before your readers do. Often best to use only those few technical and design elements that support Resist the temptation to add features, for it is Point of your site, select colors and visual elements that support Write tight #section4Ĭhoose a visual design that fits your voice. YouĬannot have too many notes saved up, but you can easily find yourself Carry a notebook or a PDA and jot down reminders. Store topics, news items, entire articles for Theĭay will come, sooner or later, when you need inspiration andįind you have none. Gives us nothing we can use or learn from.ĭon’t assume that you will find something to say every morning. Sudden cryptic pronouncements: “I’ll be unable to post for a while” ![]() ![]() Interruption, when it comes, seems natural. Predicted and worked into the fabric of your writing so that the Your sister’s gubernatorial inauguration – all these can be If you cannot write for a time, and the reason for your absence is Keep religiously to a once-a-week, or once-a-fortnight schedule, than If you are absent, readers will conclude you are gone. If you are inconsistent, readers will conclude you are untrustworthy. Not betrayal – and readers will excuse the occasional lapse. Missing an update is a small thing – rudeness, If you don’t write for a few days, you are unfaithful to the readers You don’t need to write much, but you must write, and write Remark that fifteen minutes a day, every day, adds up to about bookĮvery year, which he suggested was as much writing as anyone should You need not write constantly, and you need not write long, but you If you are writing for the Living Web, you must write consistently. Your mother if you cannot face your mother, perhaps you are not To be honest with the world, you may need to be honest with Uses a computer, may read your intimate weblog one day in the The most unlikely people may read your work. Yourself to expect the unexpected visitor and the uninvited guest Work, for they may have other things to do. Individual (or, worse, any quantity of individuals) to read your Don’t expect the world to stop and listen. Though you write with passion about things that matter greatly,Īlways remember that it’s a big world, filled with people and Never, for any consideration, publish a statement you know to be false. That tired formula, you aren’t writing for a reason. May be embarrassing, but it will be true – and it will be you, not a Strength to be honest, to avoid starting the journey with passion andĮnding it with someone else’s tired formula. Havens: the familiar, the sentimental, the fashionable. Things that matter, you may be tempted to flee to safe, familiar The beauty of your enterprise, find the reason or find a new writer. You do not understand why your product is compelling or comprehend Must still find a way to represent its passion and excitement. If your site belongs to a product, a project, or an enterprise, you (If youĭespise your job with a rich, enduring passion, that’s another thingĮntirely!) Write for yourself you are, in the end, your most ![]() If you are a student andĮverybody is talking about exams and papers and you simply don’tĬare, let it be. Us what happened: tell us why it matters. People are fascinated by detail and enthralled by passion Įxplain to us why it matters to you, and no detail is too small, noīad personal sites bore us by telling us about trivial events andĬasual encounters about which we have no reason to care. ![]() To an artist, the smallest grace note and the tiniest flourish may be Updates concern your work life, your hobbies, or your innermostįeelings, write passionately about things that matter. Write for a reason, and know why you write. Writing for the Living Web is a tremendous challenge. If the words aren’t there, people will shake their heads If the words are wrong, people will be misled, disappointed, If the words are dull, nobody will read them, and nobody will comeīack. Living sites are only as good as today’s update. This the Living Web, the part of the web that is alwaysĮvery revision requires new writing, new words that become theĮssence of the site. Some of these sites change every week many change every day a fewĬhange every few minutes.
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